Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information/Business Products & Services
JUST DO IT
NIKE JAPAN
KICKSTARTER FOR ATHLETES
AKQA Tokyo JAPAN ROOT COMMUNICATIONS
Tokyo
JAPAN
Short List
A02 Fast Moving Consumer Goods
AJAX SOCIAL WIPES
COLGATE PALMOLIVE
AJAX SPRAY N' WIPE
VML Sydney AUSTRALIA
Bronze
RADIANT RETURN
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA
Silver
TUI PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SPARK PHD Auckland NEW ZEALAND
Short List
A04 Other Consumer Products
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Silver
PLEASE TAKE ME HOME
SOARGON
SOARGON
CHEIL OPENTIDE Beijing CHINA
Bronze
MAKE EVERY YARD COUNT
NIKE INDIA
NIKE CRICKET
MINDSHARE Bangalore INDIA
Short List
A05 Consumer Services
CLEVER BUOY
OPTUS
CLEVER BUOY
M&C SAATCHI Sydney AUSTRALIA
Short List
FOOTIFY FM
NATIONAL AUSTRALIA BANK
FOOTIFY FM
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE
Sydney
AUSTRALIA
Short List
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND FINCH
Auckland
NEW ZEALAND
Short List
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
MELBOURNE REMOTE CONTROL TOURIST
CLEMENGER BBDO MELBOURNE AUSTRALIA TOOL OF NORTH AMERICA
Santa Monica
USA
Silver
A06 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT
BBDO PROXIMITY SINGAPORE SINGAPORE ICEBERG DESIGN
Singapore
SINGAPORE
Bronze
B01 Websites
EMOTIONSCAN
BANK OF NEW ZEALAND
BNZ MONEYREVIEW
COLENSO BBDO Auckland NEW ZEALAND FARMER CLARK
Auckland
NEW ZEALAND
Short List
B02 Microsites
CUBA UNDERGROUND
PARLE AGRO
CAFE CUBA
CREATIVELAND ASIA Mumbai INDIA
Short List
3D ON THE ROCKS
SUNTORY HOLDINGS
SUNTORY WHISKY
TBWA\HAKUHODO Tokyo JAPAN MOUNT
Tokyo
JAPAN
Short List
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN RHIZOMATIKS
Tokyo
JAPAN
Short List
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT
BBDO PROXIMITY SINGAPORE SINGAPORE ICEBERG DESIGN
Singapore
SINGAPORE
Short List
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
TOURISM VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA TOOL OF NORTH AMERICA
Santa Monica
USA
Bronze
C01 Web Banner
KNOW YOUR ENGLISH
BRITISH COUNCIL SINGAPORE
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Silver
BANNER SWAP
TIME OUT
MAGAZINE
CHEIL HONG KONG HONG KONG AIGENS TECHNOLOGY
Hong Kong
HONG KONG
Short List
D01 Online Video
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
EPISODE 1 MOVING TARGET
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS
Melbourne
AUSTRALIA
Bronze
EPISODE 2 TACKLING PRACTICE
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS
Melbourne
AUSTRALIA
Bronze
EPISODE 3 BIN DIVING
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS
Melbourne
AUSTRALIA
Bronze
EPISODE 4 THE PIGGERY
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS
Melbourne
AUSTRALIA
Bronze
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP
Melbourne
AUSTRALIA
Short List
FOOTIFY FM
NATIONAL AUSTRALIA BANK
FOOTIFY FM
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE
Sydney
AUSTRALIA
Short List
MAKE EVERY YARD COUNT
NIKE
NIKE CRICKET
JWT INDIA Bangalore INDIA 1ST DECEMBER FILMS
Bangalore
INDIA
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X
Tokyo
JAPAN

Gold Spike

PACKED COUPLE
SEA ROAD INTERNATIONAL CORPORATION
CONDOMANIA
OGILVY & MATHER JAPAN Tokyo JAPAN L+A
Tokyo
JAPAN
Short List
SMARTPHONE CASE N
HONDA MOTOR CO
N-WGN
DENTSU Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION
Tokyo
ADBRAIN
Tokyo
JAPAN
Short List
TUI BEER PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland NEW ZEALAND 8COM
Auckland
NEW ZEALAND
Short List
TO SEE
MENICON
MIRU
MORI Tokyo JAPAN STINKDIGITAL
London
UNITED KINGDOM
Short List
E01 Social
ZOMBIE FOLLOWERS
FOXTEL
THE WALKING DEAD
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
#WINRICHARDSPOINTS
VELOCITY
FREQUENT FLYER REWARDS CARD
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION
OGILVY & MATHER INDIA Mumbai INDIA
Silver
SHARE IT TO END IT
CABCY
CABCY
JWT SINGAPORE SINGAPORE
Short List
#UNSELFIE
TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze
BUY THE SKY
ROYAL FLYING DOCTOR SERVICE
ROYAL FLYING DOCTOR SERVICE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze
PHUBBING
MACQUARIE DICTIONARY
DICTIONARY
McCANN MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS
Melbourne
AUSTRALIA
Bronze
MAKE EVERY YARD COUNT
NIKE
NIKE CRICKET
JWT INDIA Bangalore INDIA 1ST DECEMBER FILMS
Bangalore
INDIA
Short List
COCA-COLA HAPPY STADIUM
COCA-COLA JAPAN COMPANY
COCA-COLA
DENTSU Tokyo JAPAN KIRAMEKI
Tokyo
JAPAN
Short List
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND FINCH
Auckland
NEW ZEALAND
Short List
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
TOURISM VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA TOOL OF NORTH AMERICA
Santa Monica
USA
Silver
G01 Games
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
GAME ON
KIA AUSTRALIA
AUSTRALIAN TENNIS OPEN SPONSORSHIP
INNOCEAN WORLDWIDE AUSTRALIA Sydney AUSTRALIA CHIEF ENTERTAINMENT
Syndney
AUSTRALIA
Short List
H01 Branded tech (online)
KNOW YOUR ENGLISH
BRITISH COUNCIL SINGAPORE
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Silver
REVIVING LEGENDS
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN DENTSU TEC
Tokyo
JAPAN
Bronze
H02 Branded tech (off-line)
CLEVER BUOY
OPTUS
CLEVER BUOY
M&C SAATCHI Sydney AUSTRALIA
Bronze
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Short List
THE GOOD ROAD
CASTROL ACTIV/BANGALORE TRAFFIC POLICE
ROAD SAFETY AWARENESS
OGILVY & MATHER Bangalore INDIA
Short List
CARS THAT FEEL
TOYOTA
PRIUS
SOAP CREATIVE Sydney AUSTRALIA
Short List
NIKE HOUSE OF MAMBA
NIKE SHANGHAI
NIKE BASKETBALL CHINA
AKQA London UNITED KINGDOM WISPARK
Shanghai
CHINA
Silver
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X
Tokyo
JAPAN

Gold Spike

I01 Integrated Multi-Platform Campaign
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X
Tokyo
JAPAN
Silver
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND FINCH
Auckland
NEW ZEALAND
Short List
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
TOURISM VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA TOOL OF NORTH AMERICA
Santa Monica
USA
Bronze
J01 User experience (UX)
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Bronze
COMMONWEALTH BANK RELAUNCH
COMMONWEALTH BANK OF AUSTRALIA
BANKING
VML Sydney AUSTRALIA
Short List
PAPER CRAFT SEARCH ENGINE
3M JAPAN
SCOTCH®
ASATSU-DK Tokyo JAPAN
Short List
FUNFAIR IN YOUR MOUTH CAMPAIGN
EBARA FOODS INDUSTRY
EBARA VEGETABLE PICKLING BASE
BEACON/LEO BURNETT Tokyo JAPAN BIRDMAN
Tokyo
JAPAN
Short List
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN RHIZOMATIKS
Tokyo
JAPAN
Bronze
J02 Overall aesthetic design
3D ON THE ROCKS
SUNTORY HOLDINGS
SUNTORY WHISKY
TBWA\HAKUHODO Tokyo JAPAN MOUNT
Tokyo
JAPAN
Short List
J03 Storytelling
A FAMILY STORY
THE SHINANO MINICHI SHIMBUN
NEWSPAPER
FRONTAGE Tokyo JAPAN TAIYO KIKAKU
Tokyo
JAPAN
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X
Tokyo
JAPAN
Grand Prix
REVIVING LEGENDS
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN DENTSU TEC
Tokyo
JAPAN
Silver
J04 Innovative use of technology
CLEVER BUOY
OPTUS
CLEVER BUOY
M&C SAATCHI Sydney AUSTRALIA
Bronze
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Short List
KNOW YOUR ENGLISH
BRITISH COUNCIL SINGAPORE
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Short List
BECK’S MAKES MUSIC OUT OF BEER – LITERALLY!
LION BREWERIES NZ
BECK'S
ZENITHOPTIMEDIA Auckland NEW ZEALAND
Short List
CARS THAT FEEL
TOYOTA
PRIUS
SOAP CREATIVE Sydney AUSTRALIA
Short List
NIKE HOUSE OF MAMBA
NIKE SHANGHAI
NIKE BASKETBALL CHINA
AKQA London UNITED KINGDOM WISPARK
Shanghai
CHINA
Bronze
REVIVING LEGENDS
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN DENTSU TEC
Tokyo
JAPAN
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X
Tokyo
JAPAN

Gold Spike