Title | SPARK 60 LAUNCH |
Brand | SPARK NEW ZEALAND |
Product / Service | PROJECT S |
Category | A09. Visual Effects |
Entrant | Alt.VFX Brisbane, AUSTRALIA |
Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
Advertising Agency | SAATCHI & SAATCHI Auckland, NEW ZEALAND |
Production Company | GOODOIL FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Corey Chalmers | SAATCHI/SAATCHI | Creative Director |
Gus Roberts | SAATCHI/SAATCHI | Creative Director |
Claire Kelly | SAATCHI/SAATCHI | Producer |
Ben Fielding | SAATCHI/SAATCHI | Business Director |
Brendon Mclean | SAATCHI/SAATCHI | Senior Account Director |
Anastasia Potter | SAATCHI/SAATCHI | Account Director |
Michael Spicca | GOODOIL FILMS | Director |
Ben Scandrett-Smith | Goodoil Films | Producer |
Colin Renshaw | Alt.vfx | Vfx Supervisor |
Telecom New Zealand's rebranding of Spark was centred on the idea of a spark, a spark that helps us realise our potential, our change and to start a new chapter. The future is ignited with a flicker of energy and infinite possibility; all starting with a Spark. The campaign was a striking innovation into the world of unlocked possibility. From tramping through the New Zealand terrain to futuristic battlefields, we are taken away into the Spark - inspired imagination where anything could and does happen!
VFX were integral to the realisation of the world with limitless potential. Every technical VFX challenge was presented in this project. The face was seamlessly executed with a photo real CG head tracked onto live action plates and the tear animated to form the first transition from one life to the next. Huge CG explosion were seen in close up detail. The robo-suit in the future battle-field sequence was roto-mated an integrated into the plates with CG lasers, gun fire, explosions, fire and missile assault. Every shot in the commercial had a VFX helping hand, from the effects that stood in plain view such as the robo-suit, to the subtle supporting acts, such as sky replacements, crater extensions, smoke plumes and matte pairings, all seamlessly integrated so they were undetectable to the eye.