Title | KUNG FU SMOOTH |
Brand | SCHICK |
Product / Service | ULTRA BLUE |
Category | A01. Art direction/Production design |
Entrant | ADPEOPLE SHANGHAI, CHINA |
Entrant Company | ADPEOPLE SHANGHAI, CHINA |
Advertising Agency | ADPEOPLE SHANGHAI, CHINA |
Production Company | BLACK + CAMERON Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Chris Jones | Adpeople | Executive Creative Director |
May Liu | Adpeople | Creative Director |
Cheng Hui | Adpeople | Associate Creative Director |
A young man is in his bathroom shaving. He is feeling upbeat and energized as he listens to the radio, pulling some kungfu moves. Then suddenly something strange happens. After seeing his reflection transform into a Bruce Lee lookalike he is then transported into a dojo straight out of an old martial arts movie. He comes face to face with fear. The evil master plucks some hairs from his beard which transform into hair ninjas with giant spikes on their head. But our hero uses the Exacta 2 to cut them off. We go back and forth between the bathroom and the dojo as our guy beats all the ninjas with Exacta 2, finally mowing them down in a sea of foam. Now that's kungfu smooth.