Title | SWAN LAKE |
Brand | TOKYO GAS |
Product / Service | TOKYO GAS PRODUCTS |
Category | A10. Integrated Campaign |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Contributing Company 2 | PARTY Tokyo, JAPAN |
Contributing Company 3 | DENTSU Tokyo, JAPAN |
Contributing Company | RHIZOMATIKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu Sawamoto | DENTSU | Executive Creative Director/Planner/Copywriter |
Sohei Okano | DENTSU | Planner/Copywriter |
Kaoru Sugano | DENTSU | Creative Director/Creative Technologist/Planner |
Yuto Ogawa | DENTSU | Planner/Copywriter |
Koji Wada | DENTSU | Senior Producer |
Hiroki Nakamura | PARTY | Creative Director |
Kimihiro Takano | PARTY | Project Manager |
Miho Ishizuka | PARTY | Designer |
Mikiko | Elevenplay | Choreo/Director |
Daito Manabe | Rhizomatiks | Media Artist |
Makoto Yabuki | TANGRAM | Director |
Yoshinobu Yoshida | GLASSLOFT | Camera |
Jemapur | Office Saku | Electric Music Composer |
Masanobu Nagakura | TANGRAM | Cg Producer |
Takahiko Kajima | P.I.C.S | Producer |
Yoshie Nishikawa | P.I.C.S | Production Manager |
Hiroyasu Kimura | Rhizomatiks | Art Director |
Satoshi Horii | Rhizomatiks | Frontend Programmer |
Kentaro Mito | R@D | Frontend Programmer |
Tatsuya Takemasa | Rhizomatiks | Backend Programmer |
Tokyo Gas is the No.1 Gas supplier in Japan. Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas. Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way.
Tokyo Gas is the No.1 Gas supplier in Japan. Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas. Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way. In order to achieve our goal, we created a classic ballet performance that represents three elements, “fire”’ “mist” and “heat,” by combining the physicality of classic ballet with technologies such as fog screen projection and motion captures. As a result, the website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.
Tokyo Gas created a series of ballet themed TV commercials. The main character was a young ballet dancer who was training hard and was eager to play the leading role. In addition to the TV commercials, we created the web campaign that was following the same story. As a finale of the whole campaign, we created this special ballet performance film that the ballet dancer played the leading role. It was a web exclusive film.
The website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.