The Campaign

Tokyo Gas is the No.1 Gas supplier in Japan. Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas. Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way.

Results

Tokyo Gas is the No.1 Gas supplier in Japan. Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas. Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way. In order to achieve our goal, we created a classic ballet performance that represents three elements, “fire”’ “mist” and “heat,” by combining the physicality of classic ballet with technologies such as fog screen projection and motion captures. As a result, the website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.

Tokyo Gas created a series of ballet themed TV commercials. The main character was a young ballet dancer who was training hard and was eager to play the leading role. In addition to the TV commercials, we created the web campaign that was following the same story. As a finale of the whole campaign, we created this special ballet performance film that the ballet dancer played the leading role. It was a web exclusive film.

The website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.