The Campaign

As newly-emerging objects, electronic lottery tickets have not been spread widely. Consumers are still accustomed to purchasing traditional lottery tickets and they scarcely recognize electronic tickets. Business cards, as tools of commercial communication, simply focus on exchanging information of contact.

Results

500.com is the first digital lottery company in China. As a representative of a newly-emerging industry, how could 500.com make a deep impression on clients? We redesigned business cards of 500.com and made them the first lottery business cards in the world! Each business card had a set of China Sports Lottery Super Lotto numbers, which could directly participate in the winning announcement for the whole year 2014. After winning the prize, clients could dial the manager’s number and claim it at any time. Now, clients wouldn't forget 500.com so easily.

At the time business cards turn to lottery tickets worth millions of dollars, you cannot help dialing to ask about the details.

Among over 1,500 VIP clients who received our business cards, 83% of them used the lottery number on those cards, and 67% established a long-time partnership with service personnel. 500.com successfully made a deep impression on VIP clients and further pushed its business consultation and the increasing of sales. Consequently, it smoothly launched extensive cooperation with several Chinese famous electronic commerce companies, including Baidu, Alipay, and China Mobile. The number of 500.com’s online active users has jumped sharply from 374,000 to 894,000, and the net revenue of 500.com has gone up 38.9%, reaching 15.9 million USD, which was greatly out of Wall Street analysts’ expectation (calculated by American Generally Accepted Accounting Principles).