| Title | LOSE IT |
| Brand | 365MC |
| Product / Service | OBESITY CLINIC |
| Category | A10. Integrated Campaign |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Contributing Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Sunil Yang | Daehong Communications | Creative Director |
| Sunghwan Moon | Daehong Communications | Art Director |
| Sihyun Lee | Daehong Communications | Art Director |
| Insub Song | Daehong Communications | Art Director |
| Daehoon Park | Daehong Communications | Art Director |
| Sukyung Hong | Daehong Communications | Copy Writer |
| Wook Jung | Daehong Communications | Copy Writer |
Every woman wishes to lose weight. The most certain method to lose weight is liposuction surgery. 365mc is the 1st Place of TOM in Korea for obesity clinic. However the actual number of visitors at the hospital has been consistently staying in the same numbers for years because of the fear for doing surgery. 365mc advertisement campaign’s goal is to lower that barrier of fear.
Hospital TV commercials are restricted by law in Korea, So we made film for cinema, which has high concentration to audiences and also YOUTUBE. In order to strengthen advertisement campaigns, we gain attention through enforcing one word bus commercials.
Not a last resort for those with serious obesity, but a method for anyone to lose weight on a small region they have. So we started from tiny parts of women body. forearms and Thighs.
As a result, women who adore the character [Fatty] in the advertisement increased. We also made Fatties that can be comfortably be encountered in our daily lives. 365mc’s advertisement campaign to eliminate fear is currently allowing many women to have more courage.