| Title | CLEAR FRESHMEN |
| Brand | UNILEVER - CLEAR |
| Product / Service | HAIR CARE |
| Category | A10. Integrated Campaign |
| Entrant | ARCADE Singapore, SINGAPORE |
| Entrant Company | ARCADE Singapore, SINGAPORE |
| Contributing Company | ARCADE Singapore, SINGAPORE |
| Contributing Company 2 | SONG ZU SINGAPORE Singapore, SINGAPORE |
| Media Agency | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production Company | LOCAL COLOR FILMS Bangkok, THAILAND |
| Production Company 2 | SPICE SHOP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Gary Tranter | Arcade Pte Ltd | Executive Creative Director |
| Matt Cullen | Arcade Pte Ltd | Executive Creative Director |
| Mark Taylor | Arcade Pte Ltd | Executive Creative Director |
| Ferooze Tabrani | Arcade Pte Ltd | Art Director |
| Elena Fletcher | Arcade Pte Ltd | Senior Copywriter |
| Dorothy Yew | Arcade Pte Ltd | Managing Director |
| Saufi Salleh | Arcade Pte Ltd | Account Director |
| Chin Han Yu | Arcade Pte Ltd | Account Manager |
| Rebecca So | Arcade Pte Ltd | Agency Producer |
| Shaun Lee | Arcade Pte Ltd | Agency Producer |
| Christophe Chrudimak | Local Color Films | Director |
| Ame Sywarungsymum | Local Color Films | Producer |
More and more brands are moving towards content that connects with consumers and their fans. By having a steady stream of always on content, distributed in media that consumers are on, brands will be able to provide an always on demand communication solution.
CLEAR Freshman. For the launch of the new CLEAR Men Clean and Fresh range, CLEAR wants all men to be the Freshman. Through humorous and insightful tips, CLEAR shows men how they can be and remain Fresh in their day to day activities.
Men who always want to get ahead in their lives and careers. They want to be in the know. They want to be cool. They want to be fresh! Utilizing real social insights, and using humor, these insightful tips allows men to thin about how by just changing their behavior they would be able to stay one step ahead.
The Singapore campaign garnered 1,451,820 video views, 95,881 impressions, and 1,495 engagements on social media. Video assets received an audience retention of 93% and reached 472,802 individuals - 62% of our target group. Social video seeding resulted in over 47,000 views - a 31% over-delivery. In terms of media efficiency, the online videos had a CPRP of $58 compared to $255 for FTA.