| Title | THE 3D PHOTO MADE BY EVERYONE |
| Brand | JAPAN SPORT COUNCIL |
| Product / Service | NATIONAL STADIUM |
| Category | A04. Use or Integration of User-generated Content |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Contributing Company | DENTSU Tokyo, JAPAN |
| Contributing Company 2 | RHIZOMATIKS Tokyo, JAPAN |
| Production Company | DENTSU TEC Tokyo, JAPAN |
| Production Company 2 | PICS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya Furukawa | Dentsu Inc. | Executive Creative Director |
| Kaoru Sugano | Dentsu Inc. | Creative Director/Creative Technologist |
| Kota Tohata | Dentsu Inc. | Creative Director/Planner |
| Kana Koyama | Dentsu Inc. | Copywriter |
| Shinya Seino | Dentsu Inc. | Planner |
| Hikaru Ikeuchi | Dentsu Inc. | Agency Producer |
| Kohei Ai/Naoto Yamada | Dentsu TEC Inc. | Event Producer |
| Daito Manabe | Rhizomatiks | Creative Director |
| Hidenori Chiba | Rhizomatiks | Producer |
| Hiroyasu Kimura | Rhizomatiks | Art Director/Design |
| Yuya Hanai/Kentaro Mito/Minoru Sako | Rhizomatiks/Freelance/Minsak | Front/End Programming |
| Hajime Sasaki/Shunsuke Shiino | MOUNTPOSITION | Back/End Programming |
| Muryo Honma | Rhizomatiks | Videographer |
| Hitoshi Morita | Tymote | Cg Director |
| Ayako Taniguchi | Freelance | Sound Design |
| Takahiko Kajima | P.I.C.S Co./Ltd | Producer |
| Yoshie Nishikawa | P.I.C.S Co./Ltd | Production Manager |
| Takashi Tomohisa | Freelance | Film Director |
| Takcom | P.i.c.s.management | Cg Director |
The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics. The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history. On 31st May 2014, the curtain was brought down on this half-century old stadium full of memories. Our mission was to stage the grand finale of the National Stadium. The event was planned to deepen the bond between the people and the stadium, and to share the fresh start towards the 2020 Tokyo Olympics.
We wanted to capture the National Stadium on its final day. Our project was to create a commemorative 3D photo from each photograph taken with mobile phone cameras of participants. The process to take part was very simple. The participants took a picture of the stadium simultaneously from wherever they were seated, and then uploaded their photo to a server. From the information recorded on the picture, their positions were calculated. The 3D photo of the National Stadium created by the pieces of photographs taken by everyone was presented to the participants on the spot. On the website, as well as looking at the 3D photo from your favorite angle, you could also find your own photo by searching with your SNS account.
We tried to capture the last moment of the stadium with the participants of the event. As a memory of the last day, the 3D photo was created by the pieces of photographs taken by participants.
On the last day of the National Stadium, many fans packed the stadium, and was broadcast live on television. 3,836 photos were posted to create a commemorative 3D photo. The big farewell from the Japanese people to the National Stadium hewed a way to start a new challenge that begins in 2019. It became an unforgettable event. On the day of the event, over 36,000 fans packed the stadium, and the event was broadcast live on popular TV shows. Having been featured on more than 780 media, with many of them making the front page, the event gained media coverage worth about ¥4,170,000,000. The big farewell from the Japanese people to the National Stadium hewed the way to start a new challenge which begins in 2020. It became an unforgettable event.