The Campaign

History has generally been considered as a boring subject in our country and the history we know, is generally something which has been passed on to us by our grandparents or something that we have read about in school textbooks. But India has a glorious history of quirky, interesting and unknown facts which people do not know about. There is so much to learn & and understand about these facts that somewhere in the middle we are bound to get lost. “It’s history after all .“ Isn't that what we all said at a point of time with a mournful shrug? There were no restrictions imposed specifically. We had to bear in mind that irrespective of which story we are showcasing all the characters are to be respected equivalently. Thus, it became the only guiding factor to our execution apart from various facts which also had to be double checked for accuracy. Each historical story has been re-enacted using various social media platform. All profiles of the characters are actual profiles, which were created on Facebook and Twitter.

Results

Epicgrams is a platform which showcases the quirky side of Indian history and mythology. The challenge was to get a young audience interested in a subject that they consider boring and present it to them which would retain it’s insight while being engaging enough for today’s generation. Thus the objective of this campaign became the big question. “How to showcase Indian History in a way that is quirky, interesting and shareable on social media platforms? “ The idea was simple- Give it a twist by picking up historical events and re-enacting them on social media through ‘Twistories’. A social media led activity, which managed to use the platform as a hook and get the message across to the users in the way they communicate today. Different stories were picked and implemented in a timeline format on the microsite, the profiles of these characters were giving present day tonality & lingua franca to give further detailing and depth to the campaign so that the viewers never feel they were reading something what they once thought was boring.

Each historical story was re-enacted using various social media platforms. All profiles of the characters are actual profiles which have been created on Facebook and Twitter with suiting profile descriptions. While the main story is visible in a timeline format on the microsite, the profiles of these characters were giving present day lingua franca to give further detailing and depth to the campaign. For example, the entire Kakori Train Robbery Incident covered in one of the stories is meticulously detailed and rich with the present day social media experience.

The campaign gathered huge appreciation and popularity. The client “Epic” also got the perfect platform to launch itself in India. The following are the statistics of the campaign for a better insight- Data Range: July 1, 2013 to December 31, 2013 Total Visits: 2,211 Unique Users: 1,544 Page Views: 3,534 New Visitors: 70% Pages/Visit: 1.60