The Campaign

Google Maps is a global service offered simultaneously around the world. Therefore, the required element is branded content that does not lean toward specific countries, media conditions or cultures, and achieve engagement with users all over the world.

Results

We positioned Pokemon in iconic spots throughout all five continents.Using Google Maps Mobile, players had to search, locate, and capture the Pokémon. To complete the game, players had to explore every corner of the globe and capture all of the 151 Pokemon. Through this experience, players appreciated the size and wonders of our world.

The Mission of Google Maps is to provide users with the joy of exploring the world. For April Fools this year, Google used ''Maps'' which is a daily utility, to create for users an immersive brand experience of discovering the world. The world traversing monster collection game, ''Pokémon,'' was brought to life exclusively on Google Mobile maps.

Just 1 day of Branded content caused a huge phenomenon. Millions of players joined from over 200 countries, sharing their discoveries to clear the game. ・480K social shares and 600 million social impressions ・15 million views of the promotion movie ・1000+ articles in global media ・10 million dollars of free publicity ・1.4 million downloads on the iTunes store Millions of users connected with each other through the magic of maps, and rediscovered the fascination of exploring the world in the palm of their hands.