Brief Explanation

Whether you like it or not, bottled mineral water becomes a part of the interior. But most bottle designs in Japan lack that idea. This cannot be helped, because bottles have the role as advertisement. They have to stand out in the store for the shoppers to choose them. The solution was to create a mineral water with no advertisement on the bottle, and harmonizes with the interior. Bottles were designed to express the quality of the water. The design made mineral water a cool item to display in the room.

The Brief

KIRIN wants to make new product of mineral water. But they already had poplar water "alkali-ion water". So it's need to think from package design to the way of selling and choosing the market.

How the final design was conceived

The product we designed is a drinking mineral water. Usual mineral waters sold in stores have lots of design elements included on the bottle since there was much information that must be placed on the package. By considering consumers' insights, and limiting the sales channel, we sorted and narrowed the amount of information to put into the bottle's design. Since the web EC store market has grown and will grow bigger, this success method of bottled water, which is a daily item in the center of everyday life, may be applied to selling other groceries on EC stores.

Indication of how successful the outcome was in the market

This mineral water was taken up and shared by many media and SNS. A product with no advertisement, in fact was what consumers were desiring. - Amazon's average customer review 4.3 - 99 amazon customer review written, and the number of review is still growing - Earned exposure $3,300,000