|Title||3D ON THE ROCKS|
|Product / Service||SUNTORY WHISKY|
|Category||A06. Promotional Items|
|Entrant||TBWA\HAKUHODO Tokyo, JAPAN|
|Entrant Company||TBWA\HAKUHODO Tokyo, JAPAN|
|Advertising Agency||TBWA\HAKUHODO Tokyo, JAPAN|
|Advertising Agency 2||HAKUHODO Tokyo, JAPAN|
|Production Company||TOKYO Tokyo, JAPAN|
|Kazoo Sato||TBWA|HAKUHODO||Executive Creative Director|
|Kazoo Sato||TBWA|HAKUHODO||Creative Director|
|Hideo Kato||SUNTORY BUSINESS EXPERT LIMITED||Creative Director|
|Kiyoshi Omori||Suntory Holdings Limited||Creative Director|
|Takahiro Hosoda||TBWA|HAKUHODO||Copy Writer|
|Nobuhiro Arai||TBWA|HAKUHODO||Copy Writer|
|Yo Kimura||TBWA|HAKUHODO||Art Director|
|Yuki Tokuno||TBWA|HAKUHODO||Art Director|
|Masashi Matsukura||TBWA|HAKUHODO||Creative Technologist|
|Shizuka Masuno||SUNTORY BUSINESS EXPERT LIMITED||Creative Producer|
|Yuta Mita||SUNTORY BUSINESS EXPERT LIMITED||Creative Producer|
|Eiji Tanigawa||TOKYO||Film Director|
|Masayoshi Takayanagi||TOKYO||Assitant Producer|
|Makoto Takahashi||TOKYO||Production Manager:|
|Im Jeong/Ho||Mount Inc.||Interactive Art Director|
|Hidekazu Hayashi||Mount Inc.||Interactive Art Director|
|mount inc (Interactive production)||Additional company|
|amana (graphic production)||Additional company|
Nowadays, drinking whisky at a bar is a habit only seen in seniors. The objective was to drive the trend by providing an innovative experience at the bar.
Generate interest in whisky among young generation and motivate them to drink whisky.
We developed a service which users enjoy whisky with ice cube created in their desired shape with use of the state-of-the-art 3D technology. The 3D-milled ice cube was served as “a promotional item” at the Pop Up Bar equipped with 3D machines, which generated excitement among the young generations.
We rocked the world in just two weeks. Over 5 million Tweets from 47 countries spread the story around the world. More than a hundred inquiries were made to install our 3D on the Rocks service at bars, which contributed to Suntory whisky sales. We were covered on CNN, ABC, YAHOO!, CNET, and many other local and global news and trend sites. And, finally, we are in talks with fashion brands and the music industry for future parties and events.