| Title | SYDNEY SLICES |
| Brand | VIRGIN AUSTRALIA |
| Product / Service | FREQUENCY |
| Category | A01. Posters |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
| Ian Broekhuizen | Clemenger BBDO Sydney | Creative Director |
| Malcolm Caldwell | Clemenger BBDO Sydney | Creative Director |
| Giles Clayton | Clemenger BBDO Sydney | Copywriter |
| Simon Hayes | Clemenger BBDO Sydney | Art Director |
| Tim Mcpherson | Clemenger BBDO Sydney | Head Of Craft |
| Ben Greenfield | Clemenger BBDO Sydney | Creative Retoucher |
| Thomas Rhoder/Steve Leupen | Clemenger BBDO Sydney | Finished Artists |
| Steve Tindall | Clemenger BBDO Sydney | Producer |
| Chris Yong | Clemenger BBDO Sydney | Group Account Director |
| Chris Jordan | Clemenger BBDO Sydney | Senior Account Director |
| Michael Scott | Virgin Australia | General Manager/Marketing And Communications |
Because of our vast geography, Australian business travellers fly more than nearly any other nation on earth. We needed to find a way to show these travellers that Virgin Australia now fly between Australia's major cities, in this case Melbourne and Sydney, up to 31 times a day. And we needed to do this all in a single poster.
Our task was to raise awareness amongst business travellers about the frequency of Virgin Australia's daily domestic flights. In this case between Melbourne and Sydney.
The concept uses multiple photographs taken at the exact departure time of each Virgin Australia flight from Melbourne to Sydney. The photographs were then pieced together and designed around the architecture of the iconic Sydney Opera House, creating one image that spans an entire day. “Melbourne to Sydney up to 31 times a day”.
It's hard to link the Slices poster campaign directly to sales, however Virgin Australia are now flying more domestic travellers than ever before and their frequency of daily domestic flights continues to grow.