COKE 2ND LIFE CAPS

Bronze Spike

Case Film

Presentation Board

TitleCOKE 2ND LIFE CAPS
ClientCOCA-COLA
Product / ServiceCOKE 2ND LIFE FREE BOTTLE CAPS
CategoryA06. Promotional Items
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA
Production Company FATMAN FILMS Ho Chi Minh City, VIETNAM

Brief Explanation

Our challenge was to find low-cost and practical ways to upcycle Coke plastic bottles and give them a new lease of life. These repurposed Coke bottles needed to fit with Coke’s brand image and spirit of spreading happiness.

The Brief

As part of its global sustainability program, Coke is looking for more and better solutions to reduce the use of plastic and increase re-use and recycling in Asia.

How the final design was conceived

We created 16 caps designs that would transform the used Coke bottles into water squirters, paintbrushes, bubble-blowers, pencil sharpeners, rattles, whistles, night-lights, dumbbells, soap dispensers, soy-sauce bottles, ketchup bottles, salt and pepper shakers and even plant water-sprays. These caps were to be given away with product purchase.

Indication of how successful the outcome was in the market

In our test market study, the people that came across this activity were delighted at how this extended the life of a Coke bottle imaginatively. Amidst the fun, there was always a moment of pause where the sustainability message clicked with them. They were putting the Coke bottle to great use in its second life...and yet they were also preventing it from going right into a landfill.

Credits

Name Company Position
Granham Fink Ogilvy Beijing Creative Director
Juggi Ramakrishnan Ogilvy Beijing Creative Director
Wilson Chow Ogilvy Beijing Creative Director
Jiankai Lu Ogilvy Beijing Creative Director
Juggi Ramakrishnan Ogilvy Beijing Copywriter
Chenghao Xie Ogilvy Beijing Art Director
Morris Ku Ogilvy Beijing Art Director
Yongqiang Hu Ogilvy Beijing Art Director
Gan He Ogilvy Beijing Art Director
Xiaohang Liu Ogilvy Beijing Photographer
Morris Ku Ogilvy Beijing Camera Operator
Morris Ku Ogilvy Beijing Video Editor
Jeff Wong Ogilvy Beijing Head Of Tv Production
Lin Ma Ogilvy Beijing Agency Producer
Tony Liang Ogilvy Beijing Agency Producer
Chenghao Xie Ogilvy Beijing Designer
Soonguan Poh Ogilvy Beijing Designer Director
Tracy Wu Ogilvy Beijing Production Coordinator
Andrew Kwan Maxx Marketing Inc. Production Director
Eric Cheng Maxx Marketing Inc. Production Manager