Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN
B02 Consumer Products
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN
A07 Best Use of Other Digital Platforms in a Promotional Campaign
JASONS SECRET GARDEN
JASONS FOOD & LIVING / INTERACTIVE VIDEO WALL FOR GROCERY DISCOUNTS
DESIGNERCITY Hong Kong HONG KONG
A06 Best Use of Digital Media in a Promotional Campaign
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo JAPAN
A03 Best Product Launch/Re-launch/Shopper Marketing
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
DENTSU Tokyo JAPAN
B03 Consumer Services
THE WORLD'S MOST APPROPRIATE 3D WOMAN.
KADOKAWA SHOTEN / SADAKO 3D
DENTSU Tokyo JAPAN
C01 Integrated Campaign Led by Promo & Activation
ALIEN FURBY'S SHOWCASE
HASBRO / FURBY
HUMMING IMC Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
B01 Corporate Image & Information
GIIG-A-SAURUS
IINET / IINET ISP
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
A02 Best Use of Merchandising/In-Store Marketing
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
A04 Best Use of TV or Radio in a Promotional Campaign
THE HUMAN-NAMING RIGHTS
EUGLENA / NUTRITIOUS FOOD AND DRINK
DENTSU Tokyo JAPAN
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
NEWS BOTTLE
THE MAINICHI NEWSPAPERS / THE MAINICHI NEWSPAPERS
DENTSU Tokyo JAPAN
B04 Business Products & Services
TERRACOTTA WARRIOR
UPS / UPS
OGILVY BEIJING CHINA
A04 Best Use of TV or Radio in a Promotional Campaign
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
B05 Public Service, Charity & Fund Raising
RADIO LEGENDS
NEW ZEALAND TRANSPORT AGENCY / ANTI-DRINK DRIVING
CLEMENGER BBDO Wellington NEW ZEALAND
C01 Integrated Campaign Led by Promo & Activation
WELLINGTON IN A PINT
SELF PROMOTION / SELF PROMOTION
CLEMENGER BBDO Wellington NEW ZEALAND
A02 Best Use of Merchandising/In-Store Marketing
WEED WEAPON
KIWICARE / HOUSEHOLD GOODS
CONTAGION Auckland NEW ZEALAND
Bronze Spike
B01 Corporate Image & Information
J.LEAGUE × JCB
JCB / REVITALIZATION OF LOCAL ECONOMY
HAKUHODO PRODUCT'S Tokyo JAPAN
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
A RECIPE FOR ART
MAYFLOWER / KITCHEN PAPER
PUBLICIS SHANGHAI CHINA
B03 Consumer Services
ANA MANGANIZER
ALL NIPPON AIRWAYS / MANGANIZER
DENTSU Tokyo JAPAN
A07 Best Use of Other Digital Platforms in a Promotional Campaign
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
A03 Best Product Launch/Re-launch/Shopper Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold Spike
B02 Consumer Products
RICH SINGER MAKES COFFEE MORE RICH
AGF / TRIPLESSO
DENTSU Tokyo JAPAN
A01 Event & Field Marketing
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
B04 Business Products & Services
MICROSOFT CLOUD COACH
MICROSOFT CORPORATION (INDIA) / WINDOWS SERVER 2012
WUNDERMAN INTERNATIONAL Gurgaon INDIA
CUT TO BUILD
THE J.C.C. CO. / OLFA CUTTER
OGILVY & MATHER Bangkok THAILAND
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
A07 Best Use of Other Digital Platforms in a Promotional Campaign
ANA MANGANIZER
ALL NIPPON AIRWAYS / MANGANIZER
DENTSU Tokyo JAPAN
A01 Event & Field Marketing
HOLD A LIFE
UNICEF / UNICEF
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA
A03 Best Product Launch/Re-launch/Shopper Marketing
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
A02 Best Use of Merchandising/In-Store Marketing
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU
ADK JAPAN Tokyo JAPAN
Short List
C01 Integrated Campaign Led by Promo & Activation
THE WORLD’S SMOOTHEST LAUNCH
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO SINGAPORE SINGAPORE
B01 Corporate Image & Information
FOUL BALL ARMOUR PROJECT
FOX SPORTS JAPAN / FOX SPORTS
HAKUHODO PRODUCT'S Tokyo JAPAN
B05 Public Service, Charity & Fund Raising
FLASH
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND
A04 Best Use of TV or Radio in a Promotional Campaign
NOTHING BEATS A JINGLE
WELLINGTON INTERNATIONAL UKULELE ORCHESTRA / ENTERTAINMENT
CLEMENGER BBDO Wellington NEW ZEALAND
B03 Consumer Services
NOTHING BEATS A JINGLE
WELLINGTON INTERNATIONAL ORCHESTRA / ENTERTAINMENT
CLEMENGER BBDO Wellington NEW ZEALAND
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
THE PRINT AD EXAM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A04 Best Use of TV or Radio in a Promotional Campaign
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
C01 Integrated Campaign Led by Promo & Activation
ORION 2013 PIEDAY
ORION CHINA / ORION PIE
CHEIL OPENTIDE Beijing CHINA
B01 Corporate Image & Information
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A03 Best Product Launch/Re-launch/Shopper Marketing
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS / SAMSUNG NX1000 DIGITAL CAMERA
CHEIL HONG KONG HONG KONG
A02 Best Use of Merchandising/In-Store Marketing
THE CORONA CALENDAR
GRUPO MODELO / CORONA BEER
TBWA\SINGAPORE SINGAPORE
B03 Consumer Services
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze Spike
B05 Public Service, Charity & Fund Raising
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Bronze Spike
A06 Best Use of Digital Media in a Promotional Campaign
TOUGHNESS APPROVED BY CHINA
SAMSONITE / SUITCASE
JWT SHANGHAI CHINA
A01 Event & Field Marketing
HAPPY YELLOW CHAIR PROJECT
LIVING & DESIGN EXECUTIVE COMMITTEE / INTERNATIONAL TRADE FAIR LIVING & DESIGN
DAIKO ADVERTISING Osaka JAPAN
A07 Best Use of Other Digital Platforms in a Promotional Campaign
VISION SHIFT SYSTEM
SONY MARKETING / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN
B02 Consumer Products
THE GRAFFITI AQUARIUM
PILOT CORPORATION / FRIXION COLORS
DENTSU Tokyo JAPAN