THE 4 LEGS FLYER GIVER

TitleTHE 4 LEGS FLYER GIVER
BrandCHAIPAK DOG TRAINING CENTER
Product / ServiceDOG TRAINING
CategoryB03. Consumer Services
EntrantMONDAY Bangkok, THAILAND
Entrant Company MONDAY Bangkok, THAILAND
Advertising Agency MONDAY Bangkok, THAILAND

Credits

Name Company Position
Sudchana Matkaran Monday Art Director
Ingkarasm Techotantiphat Monday Creative Group Head
Trisith Arreevong Monday Associate Creative Director
Wiboon Leepakpreeda Monday Chief Creative Officer
Passapol Limpisirisan Monday Chief Creative Officer

The Brief

Although dogs are the most popular type of pets in Thailand, sending the dogs to train at a professional dog training school is accustomed to the Thais. Based on the information obtained from many dog owners, they particularly do not believe that the training will be success.

Describe how the promotion developed from concept to implementation

We utilized a creative idea called "The 4 Legs Flyer Giver" to market and ensure the quality and success of dog training sessions by showing off the skills of trained dog in public. We used trained dog to pass out Flyers which ask the receiver to gives the potentials targets confidence that their dogs will be become successful after training.

Describe the success of the promotion with both client and consumer including some quantifiable results

(no information given)

Explain why the method of promotion was most relevant to the product or service

(no information given)