The Brief

Although M&M’s has nearly 100% awareness in Taiwan, there are more than 500 snack brands in the retail store, constantly stealing the consumers’ attention. We need to enhance our brand visibility to the consumers while they are in store.

Describe how the promotion developed from concept to implementation

We hide 5 M&M's characters in a "sea" of M&M's chocolate beans, delightfully overwhelming the store interiors.

Describe the success of the promotion with both client and consumer including some quantifiable results

During the 2 weeks of promotion period in one single cozy convenient-store, the campaign successfully generated buzz from the storefront to social media, achieved more then 600 fans interaction in the Facebook, and selling thousand more packs of M&M's.

Explain why the method of promotion was most relevant to the product or service

Consumer need to search for the characters and take a snapshot, upload to the M&M's Facebook fan page to win a limited-edition M&M's merchandise.