The Brief

G2R Company wanted their staff members to save energy and electricity during summertime.

Describe how the promotion developed from concept to implementation

We made a pop up ad on the G2R company website. We drew illustrations that are relevant and very easy to understand at a glance.

Describe the success of the promotion with both client and consumer including some quantifiable results

As a result, the G2R Group could reduce the amount of energy uses by 20 percents.

Explain why the method of promotion was most relevant to the product or service

First we were thinking about print this campaign posters, but our media team suggested to use pop up ad as this campaign's media. Thus, the staff members of the group could interact with this campaign more often and direct.