| Title | BALL-MAN, SHINJUKU ADIDAS UNITED |
| Brand | ADIDAS JAPAN |
| Product / Service | ADIDAS STORE SHINJUKU |
| Category | A07. Best Use of Other Digital Platforms in a Promotional Campaign |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising Agency | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Frontirt International Inc. | ||
| Artisan | ||
| Lab. 751 | ||
| Teamlab Inc. | ||
| Kosuke Hashijima | Ogilvy/Mather Japan | Director |
| Takuya Murakami | Ogilvy Action Japan | Account Executive |
| Mai Saito | Ogilvy Action Japan | Account Executive |
| Mitsuhiro Nasu | Ogilvy Action Japan | Senior Activation Executive |
| Hirotoshi Kumamori | Ogilvy Action Japan | Account Director |
| Tomoyuki Obata | Ogilvy/Mather Japan | Copywriter |
| Hono Nakano | Ogilvy/Mather Japan | Copywriter |
| Chie Katayama | Ogilvy/Mather Japan | Art Director |
| Federico Garcia | Ogilvy/Mather Japan | Creative Director |
| Kosuke Hashijima | Ogilvy/Mather Japan | Creative Director |
| David Morgan | Ogilvy/Mather Japan | Executive Creative Director |
| Hirobumi Suzuki | Adidas Japan K.k | Client Account Director |
Shinjuku Adidas United Shinjuku is the field. Tokyo, the team. The objective: Score a collective goal.
Shinjuku is one of the most competitive shopping districts in Tokyo and hence, the planet. Even a three-story high shop like the Adidas flagship store has trouble standing out. To drive people to it, we have "old" football bit of a Tokyo twist. Behold the Adidas Ball-man.
540,000 people saw the Ball-man and thousands of people actually had a chance to contact with the Ball-man. As a result, more people than usual visited and in the Shinjuku store.
The idea was very simple. We placed our Ball-man on the field. Every time someone took a picture in front of him making a kick, a pass was made. Each pass drove the Ball-man closer to the store. When it finally reaches to store, Tokyo Adidas United scores, and everybody wins.