The Brief

To build consumer's awareness that McDelivery is now ready to deliver a full menu anywhere.

Describe how the promotion developed from concept to implementation

We transform all the usual places that we delivered such as dormitory, offices, apartments, etc. into McDonald's restaurants. Hence, demonstrating that with the full name McDelivery anytime anywhere any home can be your McDonald's...Just Call.

Describe the success of the promotion with both client and consumer including some quantifiable results

Increase in awareness of McDelivery and people steadily order more variety of menu.

Explain why the method of promotion was most relevant to the product or service

According to the fact that people mostly order the "McDelivery" service from "Home", "Home" is the best effective media to play with.