| Title | RUN NAVI |
| Brand | PUMA JAPAN |
| Product / Service | PUMA RUNNING |
| Category | A07. Best Use of Other Digital Platforms in a Promotional Campaign |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuki Ono/Ken'ichi Ogino/Suguru Tachikawa | Wondrous Inc/Edp Graphic Works | Sound Designer/Art Direction/Motion Design (Online Film) |
| Naoki Kasama | Camera | |
| Takamichi Saito/Ayumi Matsumoto | Puzzle Inc. | Production Manager/Production Assistant (Online Film) |
| Ryuichi Hasegawa | Puzzle Inc. | Director/Editor (Online Film) |
| Gyosei Okada | Puzzle Inc. | Producer (Online Film) |
| Tomohiro Ishikuni | Futurek | Engineer |
| Ken Hirose | Futurek | Production Manager (App) |
| Muneaki Kanda | Futurek | Technical Director |
| Jun'ichi Arakawa/Yuya Murase | Birdman | Animation (App) |
| Yoichi Kanazawa | Birdman | Director (Site/App) |
| Junya Hoshikawa | Birdman | Art Director/Designer |
| Roy Ryo Tsukiji | Birdman | Interactive Director |
| Norio Serizawa | Beacon Communications K.k. | Account Director |
| Takuro Amada | Strategic Planner | |
| Masayoshi Kato | Beacon Communications K.k | Creative Planner |
| Yusuke Morotomi | Beacon Communications K.k. | Art Director |
| Yoshihiro Ito | Beacon Communications K.k. | Account Supervisor |
| Yongbom Seo | Beacon Communications K.k. | Agency Producer/Copywriter |
| Ryutaro Seki | Beacon Communications K.k. | Creative Planner/Copywriter |
| Shunsuke Kakinami | Beacon Communications K.k. | Creative Director |
Puma Running would like to inspire runners by putting JOY in everyday running. How could we achieve that?
Encountering new sights stimulates a runner's curiosity. Puma Running delivered its new smart-phone application named "RUN NAVI", that evokes runners' curiosities. Just by setting your "mood of the day" within RUN NAVI, you can dynamically find your own personalized route and "sights of the town", synchronously updated on Google Maps and Google Places. And its sound navigation notifies you of turning points, also letting you know when you've reached your chosen sights. Furthermore, your unique encounters with sights can be posted and shared with others.
Achieved over 100,000 downloads in the first 3 week alone. Ranked as No.1 popular App in its category on App Store.
Puma Running would like to inspire runners by putting JOY in everyday running. Encountering new sights stimulates a runner's curiosity. And curiosity makes each run even more exciting. On the other hand, so many runners feel bored of running on the same route on the daily runs. This insight became the big opportunity for Puma Running to inspire and engage runners.