The Brief

Increasing awareness for Toshiba brand in Asian Market. Communication that Toshiba's leading innovation comes from people and people's life, Toshiba's Technology is built for connecting people, and making the world better place.

Describe how the promotion developed from concept to implementation

People spend a lot of time with smartphone in public and even with friends. How can we encourage people to communicate each other and share it? TabletMan represents “Leading Innovation” of Toshiba as unique symbol. TabletMan garment stands as platform for connecting individuals with interactive activities, giving people the opportunity to experience Toshiba technology and building new relationship with brand. TabletMan is equipped with a number of tablets, inviting people interacting with tablets, and asking people to leave their wishes and own stories in APP, as voice for the future - everything is recorded and shared in the world immediately.

Describe the success of the promotion with both client and consumer including some quantifiable results

A considerable number of media reports gained without spending any media fees. Approx. 90,000 fans on Facebook, over 350,000 views for campaign movies on YouTube and 36,404,738 impressions in only 4 months.

Explain why the method of promotion was most relevant to the product or service

TabletMan is equipped with a number of Toshiba tablet screens, which are meant to invite people interacting with them, and ask people to leave their wishes and own stories there, as a voice for the future - everything will be recorded and shared via social networks such as Facebook and YouTube in the real time. During the interaction, people also experienced Toshiba latest tablet product, lots of people who participated the events asked us full product information and shops. Most of Facebook fans think Toshiba is cool brand, and willing to try the new product.