Title | TELEMARKETSING |
Brand | ELFA MUSIC SCHOOL |
Product / Service | ELFA MUSIC SCHOOL |
Category | A01. Event & Field Marketing |
Entrant | LOWE INDONESIA Jakarta, INDONESIA |
Entrant Company | LOWE INDONESIA Jakarta, INDONESIA |
Advertising Agency | LOWE INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Artha Astaria | Lowe Indonesia | Agency Producer |
Frissy Bella | Lowe Indonesia | Account Executive |
Dimaz Muktiarto | Lowe Indonesia | Sr. Art Director |
Ferly Novriadi | Lowe Indonesia | Deputy Executive Creative Director |
Din Sumedi | Lowe Indonesia | Chief Creative Officer |
Elfa Music School offers one of the best vocal courses in Indonesia and has won numerous international awards. Despite this, they face stiff competition from bigger music schools with bigger budgets to attract its students. EMS relies on word of mouth and recommendation from existing students for their business. Hence, recruitment of new students is usually done though telemarketing. How can we effectively use telemarketing to convince potential customers?
The creative solution was to showcase EMS’s best singers to be its telemarketers.
7 out 10 customers signed up. 10 out of 10 potential customers did not hang up the phone.
Telemarketsing was born out of the necessity to promote EMS as one of the best vocal school in Indonesia. What better way to engage potential customers than to entertain them with a great voice.