The Brief

To demonstrate Tide superior whiteness power in an extraordinary way.

Describe how the promotion developed from concept to implementation

A road show event with huge setups was launched in a Guangzhou plaza. A big crowd of people were attracted to the location, and they had a chance to kick off the mechanics and interact with it.

Describe the success of the promotion with both client and consumer including some quantifiable results

The awareness of Tide is boosted. So is the sales volume during the promotion period. The campaign is successful and it creates a lot of noise in the targeted market.

Explain why the method of promotion was most relevant to the product or service

Targeted consumers were reminded that Tide is the perfect solution to all kinds of dirt.