The Brief

Over the past 15 years,MUJI products has become more and more common.People start thinking that the products could be very useful but don't surprise them any more.When MUJI start a new series, as product variety increases,MUJI need to deliver the message of the brand "we have more variation,and our products just become more fashionable,have more fun" ,and give some amazement with the concept of "bring a quiet sense of calm into strenuous everyday lives" to consumers and employees. We found a way to visualize and interact with Facebook, that we could incorporate the "Facebook Power" within the retail store.

Describe how the promotion developed from concept to implementation

At first,we let employees to coordinate their original MUJI knit outfits,and put it on Facebook.Those outfits could also be seen on the retail store. Each of these outfits has a digital badge,when people clicks the like button on MUJI's Facebook page, the number of "like" will be updated and displayed accordingly on the badge simultaneously. Also,we created a wooden music machine.Everytime an outfit receives a Facebook "like",the machine will make some beautiful sound,and make everyone in this store has an adorable smile on his/her face.

Describe the success of the promotion with both client and consumer including some quantifiable results

This project has inspired consumer interest and enabled us to provide a whole new kind of shopping experience.It has also drawn lots of attention online and been covered widely in the media,not to mention our Facebook page reach and the number of "like" have greatly exceeded our expectations. Now we just would like to let the numbers speak. Sales 134% Facebbok page reach 5,285,416 and 15,892 time Likes clicks

Explain why the method of promotion was most relevant to the product or service

MUJI have a successful Facebook Fan Page.So we want to use its power to connect to the retail store,and impress our consumers in a different way.