The Brief

- The earth suffering from water shortages. - The water shortage is the main reason for death of the 1.8 million children - But still, wasting water is a serious problem. - At cafeterias and public places, a lot of water is thrown away after drinking.

Describe how the promotion developed from concept to implementation

-We have decided to drill a very hole in a cup instead of creating flashy commercial or astronomical figures of donation. -This ‘Good Cup’ was inspired by ancient Gyeyounbe Wine glass and place in the cafeteria. -After that we captured the moment of people changing their water wasting habit by hidden camera.

Describe the success of the promotion with both client and consumer including some quantifiable results

- Through the participation of the users, we could promote awareness that water is being wasted. - Drastic decrease of the water thrown away occurred.

Explain why the method of promotion was most relevant to the product or service

As a well-known NGO for children, Green Umbrella thought of an idea to help children suffering from serious lack of water.