The Brief

-Domino’s pizza is highly recognized as a delivery brand -So, take-out purchase rates are very low -The lowest purchase rates is between 2-4pm on weekdays -40% promotional discount is in progress for Takeout orders but there’s no sign of changes on purchase rates.

Describe how the promotion developed from concept to implementation

The Waterdrop Ad Between 2 and 4pm the bicycle goes around the neighborhood. As the bicycle goes by, an AD is written on the street with water. Consumers see the message, learn the store’s location. And later, the sun slowly dries it up. Nothing left.

Describe the success of the promotion with both client and consumer including some quantifiable results

750% Take- out sales 450% Store visits 80% 2-4PM Promotion awareness Domino’s plans to expand Waterdrop ads to every store nationwide.

Explain why the method of promotion was most relevant to the product or service

The Waterdrop AD - INCREASE AWARENESS on 2-4pm takeout promotions - leads to the purchase as soon as consumers see it - produces in a small budget promotion - is produced in a ECO-FRIENDLY