| Title | UNIQLO LOW-TEMPERATURE FITTING ROOM |
| Brand | UNIQLO |
| Product / Service | HEATTECH WARM CLOTHING |
| Category | A03. Best Product Launch/Re-launch/Shopper Marketing |
| Entrant | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Entrant Company | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Advertising Agency | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Sevenboy Tsai | Dentsu K Inc. | Art Director |
| Kylie Wang | Dentsu K Inc. | Copywriter |
| Valeska Lin | Dentsu K Inc. | Assistant Art Director |
| Trini Chiang | Dentsu K Inc. | Assistant Art Director |
| Jess Lin | Dentsu K Inc. | Assistant Art Director |
| Janet Chen | Dentsu K Inc. | Assistant Art Director |
| Lee Jih Jan | Dentsu K Inc. | Art Director |
| Joy Lee | Dentsu K Inc. | Senior Art Director |
| David Chen | Dentsu K Inc. | Creative Director |
| Mika Wu | Dentsu K Inc. | Creative Director |
| Judy Tao | Dentsu K Inc. | Executive Creative Director |
How to expand and extend the sales of UNIQLO HEATTECH warm clothing in Taiwan, a subtropical country?
UNIQLO brings the “cold wave” to you earlier! The event of UNIQLO portable low-temperature fitting room triggered consumer to prepare warm clothes – HEATECH early.
More than 3 million people participant in the event. HEATTECH sales raised 20% compared to the same time last year. The website reached 46,357 hits.
Because It reminds Taiwan people how cold it is when a cold wave hits, and start making the purchase.