The Brief

To reduce paper waste

Describe how the promotion developed from concept to implementation

Every printed home or office document has an Average Usefulness Lifespan (AUL). For example, the AUL of a Memo is 2 hours while the AUL of a Leaflet is 5 days. And the average AUL of all documents is 3 days. After that, they are unusable. What if we could wipe those documents clean and use them again?

Describe the success of the promotion with both client and consumer including some quantifiable results

Flyers and print ads were printed with GreenInk, becoming live demonstrations of its benefits. A range of corporations have shown interest in this initiative, and are currently developing ways to implement this across their organizations. Find out more at www.greeninkproject.org

Explain why the method of promotion was most relevant to the product or service

Friends of the Earth presents GreenInk. It’s a unique self-dissolving ink technology made completely from naturally occurring compounds. Print something today and it disappears three days from now. So every piece of paper can be printed on again and again.