| Title | FIGHTER PILOT: BEHIND THE VISOR |
| Brand | AUSTRALIAN AIR FORCE |
| Product / Service | DEFENCE FORCE RECRUITING |
| Category | A06. Best Use of Digital Media in a Promotional Campaign |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tim Bowden | Defence Force Australia | Air Force Senior Marketing Officer |
| Kate Mathias | Defence Force Recruiting | Air Force Marketing Manager |
| Matt Farrugia | Gpy/R Melbourne | Director Of Digital |
| Sally Borda | Gpy/R Melbourne | Account Manager |
| Alice Mason | Gpy/R Melbourne | Account Director! |
| Luke Tellefson | Gpy/R Melbourne | User Experience |
| Dilshan Desilva | Gpy/R Melbourne | Lead Developer |
| Kota Matsuda | Gpy/R Melbourne | Designer |
| Jessica Krt | Gpy/R Melbourne | Digital Producer |
| Julian Bell | Gpy/R Melbourne | Group Account Director |
| David Curry | Jungle Boys | Director |
| Craig Melville | Jungle Boys | Producer |
| Paul Baxter | Risk Sound | Audio Engineer |
| Bill Irving | Gpy/R Melbourne | Editor |
| Sheridan Bott | Gpy/R Melbourne | Producer |
| Alex Wadelton | Gpy/R Melbourne | Writer |
| Katie Britton | Gpy/R Melbourne | Writer |
| Paul Meates | Gpy/R Melbourne | Art Director |
| Nicholas Sellars | Gpy/R Melbourne | Art Director |
| Ben Coulson | Gpy/R Melbourne | Chief Creative Officer |
Strange as it may seem, the Australian Air Force struggles to find recruits for the role of Fighter Pilot. The problem is, very few people know what it takes to become one, and fewer think they even stand a chance. So, we had to show them.
The entire project was filmed by real Air Force pilots on live exercises. Everything was filmed in first-person, with over 150 interactions resulting in multiple outcomes. The end result is as close to becoming a Fighter Pilot as you can get, without leaving the ground. And if you showed that you had what it takes, you could sign up to let the real training begin.
The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel.
Fighter Pilot: Behind the Visor is an unprecedented look through the eyes of a trainee Fighter Pilot, that shows how an everyday civilian can be turned into a top-gun. In essence, it's the training you do to become a Fighter Pilot, before you train to become a Fighter Pilot. The desired outcome was to show potential candidates it was possible to become a fighter pilot, if you were smart and dedicated.