The Brief

Sanofi realized that children share unpleasant experiences while getting medical advices under deficient medical environment in China. Also, as many children are afraid of injections, it is suggested to come up with an idea do reduce their fear while receiving treatments. At the same time, it could relay Sanofi's positive image in caring for Chinese children's growth.

Describe how the promotion developed from concept to implementation

We need a design that leads to immediate response and effect, which solves the problems of patients, parents, and doctors.

Describe the success of the promotion with both client and consumer including some quantifiable results

The product causes immediate response and effect. It removes the fear of injections among children. A budget of US1000 was spent to make 100 different styles of balloon-like containers that were used during the campaign held in three Shanghai Children's hospitals. Many parents and children recorded the campaign and shared it on Weibo. More hospitals are planning to work with Sanofi to promote the campaign in other cities in a long-term period. Articles reported by five medical and health magazines, and design magazines. After the Happy Shot documentary film was uploaded, viewership hit 137682 times within 2 weeks, and still rising.

Explain why the method of promotion was most relevant to the product or service

'Happt Shot' It is suggested to design a balloon-like container that holds infusion bags, with infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloons.