| Title | J.LEAGUE × JCB |
| Brand | JCB |
| Product / Service | REVITALIZATION OF LOCAL ECONOMY |
| Category | B01. Corporate Image & Information |
| Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Entrant Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Advertising Agency | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Account Planner | Hakuhodo Product's | Takahiro Suzuki |
| Account Planner | Hakuhodo | Satoshi Hoshito |
| Account Planner | Hakuhodo | Keijiro Hada |
| Account Planner | Hakuhodo | Takahide Matsubara |
| Markup Engineer | Shake | Mie Takeuchi |
| Markup Engineer | Shake | Minako Hashimoto |
| Interactive Designer | Shake | Wakana Takahashi |
| Interactive Designer | Shake | Yumiko Yamamoto |
| Interactive Designer | Wan55 | Tomoyoshi Kato |
| Interactive Director | Wan55 | Tatsuaki Fujii |
| Integrated Producer | Hakuhodo Product's | Koji Fujiwara |
| Interactive Creative Director | Hakuhodo Product's | Sonoe Fujiooji |
| Interactive Creative Director | Hakuhodo Product's | Takafumi Aihara |
| Campaign Planner | Hakuhodo Product's | Sho Takara |
| Executive Creative Director | Hakuhodo | Takuto Bizenjima |
Revitalization of local economy. Promoting a local use of the JCB card!!
Collaborate with J.LEAGUE(Japan Professional Football League). Promotes people to join to the away- games.
Changed “watching away-games” , to the “Town entertainment”. Achieved activating local economy. More than 50% clubs increased the number of visitors.
J.LEAGUE is the safest professional football league in the world. With the trait, we could bring many people other than enthusiastic football fans by changed watching game as “Town Entertainment”.