| Title | SCAN & HELP SAVE A LIFE |
| Brand | LIFE YOYO ANIMAL RESCUE |
| Product / Service | PET.LIFEYOYO.COM |
| Category | A07. Best Use of Other Digital Platforms in a Promotional Campaign |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company | LEO BURNETT SHANGHAI, CHINA |
| Advertising Agency | LEO BURNETT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Cherry Zhang | Leo Burnett Shanghai | Client Service |
| Sarah Anderson | Leo Burnett Shanghai | Client Service |
| Xie Yun | Keypiont | |
| Ying Kun Gao | Cameraman | |
| Keypoint | Production House | |
| Athena Bi | Leo Burnett Shanghai | Agency Producer |
| Martin Liu | Leo Burnett Shanghai | Print Production |
| Stephen Chung | Leo Burnett Shanghai | Print Production |
| Jin Gang | Photographer | |
| Barbie Chen | Leo Burnett Shanghai | Designer |
| Ian Cai | Leo Burnett Shanghai | Art Director |
| Kunal Kshirsagar | Leo Burnett Shanghai | Copywriter |
| Xin Liu | Leo Burnett Shanghai | Copywriter |
| Fish Feng | Leo Burnett Shanghai | Creative Director |
| Gordon Hughes | Leo Burnett Shanghai | Executive Creative Director |
| Amanda Yang | Leo Burnett Shanghai | Executive Creative Director |
Build awareness for the Life Yoyo Animal Rescue and encourage donation and adoption.
We created an arcade style claw crane game that had distressed pet toys inside with QR codes attached to them.
After learning about the plight of the actual animal, rescuers had the option of making a further donation, or even applying to adopt the dogs or cats.
Each toy has its own unique QR code that links it directly to the mobile web page of an actual cat or dog at Life Yoyo’s Animal Rescue.