Title Brand Product / Service Entrant Company Location Award
A01 Event & Field Marketing
COFFEE CART
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
THE SHARING CAN
COCA-COLA
COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
SMELL A MEMORY
GIVAUDAN
FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
IMPOSSIBLE ORCHESTRA
CARE AWARE
CARE AWARE
McCANN MELBOURNE AUSTRALIA
Short List
CARLTON DRY SELLOUTS
CARLTON & UNITED BREWERIES
CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze
MOUTHGUARDS
COLGATE
COLGATE
GPY&R SYDNEY AUSTRALIA
Bronze
A02 Best Use of Merchandising/In-Store Marketing
WEED WEAPON
KIWICARE
HOUSEHOLD GOODS
CONTAGION Auckland NEW ZEALAND
Bronze
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES
SUBARU
ADK JAPAN Tokyo JAPAN
Short List
MARIONETTEBOT
UNITED ARROWS
GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
Short List
CUT TO BUILD
THE J.C.C. CO.
OLFA CUTTER
OGILVY & MATHER Bangkok THAILAND
Silver
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Silver
A03 Best Product Launch/Re-launch/Shopper Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS
FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA
Short List
WEED WEAPON
KIWICARE
HOUSEHOLD GOODS
CONTAGION Auckland NEW ZEALAND
Short List
BEETLEING
VOLKSWAGEN NEW ZEALAND
VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver
THE SOIL RESTAURANT
PROTOLEAF
100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Silver
A04 Best Use of TV or Radio in a Promotional Campaign
CALL GIRL
PRIME TELEVISION
TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Silver
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Silver
A06 Best Use of Digital Media in a Promotional Campaign
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
HYPER NEBUTA PROJECT
INTEL
ULTRABOOK
TAIYO KIKAKU Tokyo JAPAN
Short List
A07 Best Use of Other Digital Platforms in a Promotional Campaign
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Short List
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Bronze
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
SCREEN-AGE LOVE STORY
PLDT
MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
B01 Corporate Image & Information
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY
HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
STAND INS
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
REVIVING MJ
SONY MUSIC JAPAN INTERNATIONAL
BAD 25TH ANNIVERSARY EDITION(CD&DVD)
DENTSU Tokyo JAPAN
Short List
THE SHARING CAN
COCA-COLA
COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze
NATIONAL NIGHT
MENTOS
PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Consumer Services
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze
NEIGHBOUR COOLER
COURTS ASIA LIMITED
COURTS COOL ZONE
DDB GROUP SINGAPORE SINGAPORE
Short List
OVERSTAY CHECKOUT
ART SERIES HOTEL GROUP
HOTEL ACCOMMODATION
NAKED COMMUNICATIONS Cremorne AUSTRALIA
Gold
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA
AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Bronze
B05 Public Service, Charity & Fund Raising
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Bronze
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Silver
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
DENGUE BOTTLE
MAYNILAD WATER SERVICES
ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
HELP DESK
AARAMBH
HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
C01 Integrated Campaign Led by Promo & Activation
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver