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Title Brand Product / Service Entrant Company Location Award
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION		 DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND		 WHYBIN\TBWA AUCKLAND NEW ZEALAND
Short List
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Gold Spike
HELP A CHILD REACH 5
UNILEVER
LIFEBUOY		 LOWE & PARTNERS WORLDWIDE London UNITED KINGDOM
Short List
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
MEET LLOYD
SKY TELEVISION
E-BILLING		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION		 JWT BEIJING CHINA
Short List
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS		 McCANN MELBOURNE AUSTRALIA
Grand Prix
STAND INS
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM		 LEO BURNETT SYDNEY AUSTRALIA
Gold Spike
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL		 BBDO SINGAPORE SINGAPORE
Bronze Spike
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike