Title | WORLD ORDER AQUOS REAL LIVE |
Brand | SHARP CORPORATION |
Product / Service | AQUOS UD1 |
Entrant | 1-10DESIGN Kyoto, JAPAN |
Entrant Company | 1-10DESIGN Kyoto, JAPAN |
Advertising Agency | 1-10DESIGN Kyoto, JAPAN |
Name | Company | Position |
---|---|---|
Yuji Shiramoto | Nide Inc. | Technical Support |
Osamu Iijima | Nide Inc. | Technical Support |
Masahumi Kashi | Editor | |
Atsushi Yamamoto | Editor | |
Motoki Saito | Sun-Ad Co./Ltd. | Production Manager |
Takashi Nakamura | Demand Co./Ltd. | Production Manager |
Toru Saito | Lighting Designer | |
Masahiro Suzuki | Camera Man | |
Nobuko Sumimoto | C-Dash Co./Ltd. | Producer |
Shogo Tominaga | 1-10design Inc. | Movie Director |
Tadashi Watano | 1-10design Inc. | Planner |
Tomoki Matsui | 1-10design Inc. | System Engineer |
Masayuki Emi | 1-10design Inc. | System Engineer |
Yusuke Ono | 1-10design Inc. | Flash Developer |
Masayuki Iizuka | 1-10design Inc. | Flash Developer |
Hiroyuki Kubo | 1-10design Inc. | Art Director/Designer |
Teppei Eriguchi | Demand Co./Ltd. | Movie Director |
Hideaki Mizutani | 1-10design Inc. | Producer |
Hirokazu Matsushige | 1-10design Inc. | Creative Director |
Yoshiaki Sawabe | 1-10design Inc. | Executive Producer |
This is the online to offline promotion of the new 4K TV “AQUOS UD1” by the Japanese appliance maker, SHARP. Using a world first 360 degree imaging technique, users can experience the key feature of the “AQUOS UD1” online, which is its “strong sense of presence and reality” Collaborated with the famous Japanese performance group WORLD ORDER, who has more than 30 millions views on Youtube, we created a web live event. Using footages captured by 32 cameras surrounding the stage; we generated a 4K videos encompassing all the angles in each frame. Using the mouse or webcam, users can trim to the different angles in real time, enhancing the “live” aspects of the performance. Using the web to attract customers into the stores, the numbers of TV buyers are on the rise.
For our client, using web promotion, Facebook and Twitter, we hoped to attract people to the stores. With in-store promotion in over 3000 locations, where they can experience the real 4K TV. Started with Yahoo! News on the first day, it was featured in many net media. In just 48 hours after the launch we got 1500 Like! on Facebook and 500 tweets. 3 weeks after the launch, the total time had been played are over 110,000 hours. For the customers, by accessing the site and to the store, they can experience an excusive performance by the famous performance group, WORLD ORDER. Also, by providing all 1120 angles of the video on SNS, their fans can create their own special version.
On the website, using a world first 4K 360 degree imaging technique, we recreated a key feature of the AQUOS UD1 “the strong sense of presence and reality” On top of this, we set up a digital display featuring a multi-angle special commercial in one of the main train station in Tokyo. Also, for the in-store promotion, we showed an original promotion video of WORLD ORDER in over 3,000 locations. This video was specially made to show off the super fine resolution and features of the 4K TV. We went for web and digital promotion instead of traditional mass media and successfully attracted our web users into the stores.