GOODNESS SHARING MACHINE

TitleGOODNESS SHARING MACHINE
ClientCOCA-COLA INDONESIA & COIN A CHANGE
Product / ServiceCOCA COLA
EntrantLEO BURNETT INDONESIA Jakarta, INDONESIA
Entrant Company LEO BURNETT INDONESIA Jakarta, INDONESIA
Advertising Agency LEO BURNETT INDONESIA Jakarta, INDONESIA

The Campaign

There are many children in Indonesia who are forced to leave school because of financial difficulties. Teenagers are not aware of this and that they can be of help. Coca-cola designed a digital campaign targeted to teenagers to help put children back in school through a non-money donation. Each time they send a message to a friend, Coca-cola convert this message into a money donation that will put children back in school.

Success of the Campaign

14,468 participation in just 1 month converted to Rp 500 million worth of donation

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Goodness sharing machine was launched in coca-cola microsite during the holy month of Ramadan, the month where people do good deeds to others. Every participation was announced through Facebook and Twitter.

Credits

Name Company Position
Rooftop Jakarta Music
Edy Kemot Jakarta Director
Cerah Hati Jakarta Production House
Zenia Joeda/Airin Haryati Leo Burnett Indonesia Producer
Piotr Jakubowski/Sandy Colondam Leo Burnett Indonesia Digital Strategy
Anggie Aprillia Leo Burnett Indonesia Account Executive
Myrna Marpaung Leo Burnett Indonesia Account Manager
Fikri Fauzi Leo Burnett Indonesia 3d Artist
Mario Rudansa Leo Burnett Indonesia Designer
Renaldy Arief Leo Burnett Indonesia Copywriter
Yogi Pradana Leo Burnett Indonesia Art Director
Pradnyana Dhyatmika Leo Burnett Indonesia Art Director
Yogi Pradana Leo Burnett Indonesia Creative Group Head
Renaldy Arief Leo Burnett Indonesia Creative Group Head
Leonardus Bramantya Leo Burnett Indonesia Associate Creative Director
Patricia Ivana Wiroreno Leo Burnett Indonesia Associate Creative Director
Brian Charles Capel Leo Burnett Indonesia Group Executive Creative Director