| Title | GOODNESS SHARING MACHINE |
| Brand | COCA-COLA INDONESIA & COIN A CHANGE |
| Product / Service | COCA COLA |
| Entrant | LEO BURNETT INDONESIA Jakarta, INDONESIA |
| Entrant Company | LEO BURNETT INDONESIA Jakarta, INDONESIA |
| Advertising Agency | LEO BURNETT INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Rooftop | Jakarta | Music |
| Edy Kemot | Jakarta | Director |
| Cerah Hati | Jakarta | Production House |
| Zenia Joeda/Airin Haryati | Leo Burnett Indonesia | Producer |
| Piotr Jakubowski/Sandy Colondam | Leo Burnett Indonesia | Digital Strategy |
| Anggie Aprillia | Leo Burnett Indonesia | Account Executive |
| Myrna Marpaung | Leo Burnett Indonesia | Account Manager |
| Fikri Fauzi | Leo Burnett Indonesia | 3d Artist |
| Mario Rudansa | Leo Burnett Indonesia | Designer |
| Renaldy Arief | Leo Burnett Indonesia | Copywriter |
| Yogi Pradana | Leo Burnett Indonesia | Art Director |
| Pradnyana Dhyatmika | Leo Burnett Indonesia | Art Director |
| Yogi Pradana | Leo Burnett Indonesia | Creative Group Head |
| Renaldy Arief | Leo Burnett Indonesia | Creative Group Head |
| Leonardus Bramantya | Leo Burnett Indonesia | Associate Creative Director |
| Patricia Ivana Wiroreno | Leo Burnett Indonesia | Associate Creative Director |
| Brian Charles Capel | Leo Burnett Indonesia | Group Executive Creative Director |
There are many children in Indonesia who are forced to leave school because of financial difficulties. Teenagers are not aware of this and that they can be of help. Coca-cola designed a digital campaign targeted to teenagers to help put children back in school through a non-money donation. Each time they send a message to a friend, Coca-cola convert this message into a money donation that will put children back in school.
14,468 participation in just 1 month converted to Rp 500 million worth of donation
Goodness sharing machine was launched in coca-cola microsite during the holy month of Ramadan, the month where people do good deeds to others. Every participation was announced through Facebook and Twitter.