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Title Brand Product / Service Entrant Company Location Production Company Location Award
A12 Financial Products & Services
FROM HAND TO HAND
OKASAN SECURITIES GROUP / SECURITIES INVESTMENT AND ASSET MANAGEMENT 		ASATSU-DK Tokyo JAPAN ARMZ Tokyo JAPAN
A03 Home Furnishing, Appliances, Maintenance & Household Products
DESKMAN
TSURUYA / ROOF TILE 		ASATSU-DK Nagoya JAPAN SPOON Tokyo JAPAN
A06 Clothing, Footwear & Accessories
COMPACT.
KYOWA CORPORATION. / HUWARII RANDOSELS 		DENTSU Tokyo JAPAN PICT Tokyo JAPAN
A11 Publications & Media
UNDERCOVER AGENT.
TBS TELEVISION / UNDERCOVER AGENT 		DENTSU Tokyo JAPAN TBS VISION Tokyo / PICT Tokyo JAPAN
B01 Internet Film
THE SHOWING
ART DIRECTORS CLUB / PORTFOLIO NIGHT 		SAATCHI & SAATCHI FALLON TOKYO JAPAN SET Tokyo JAPAN
A01 Food Products
TRACKING
VEDAN ENTERPRISE CORP. / WEI WEI A MINCED PORK FLAVORED INSTANT NOODLES 		LEO BURNETT TAIWAN Taipei CHINESE TAIPEI CHEERS FILMS Taipei CHINESE TAIPEI
A16 Public Service, Charity & Fund Raising
ULURUFF
AMRRIC / AMRRIC 		GHG AUSTRALIA Sydney AUSTRALIA PLAZA FILMS Sydney / FIN DESIGN + EFFECTS Sydney AUSTRALIA
A15 Corporate Image
DINNER
BANGKOK ART DIRECTOR ASSOCIATION / B.A.D. HUNGRY 		PRAKIT HOLDINGS/DRAFTFCB BANGKOK THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
THE CHALLENGER
HERBAL REVIVAL / JOINT HEALTH SUPPLEMENT 		VEER MOTION GRAPHICS Singapore SINGAPORE VEER MOTION GRAPHICS Singapore SINGAPORE
A14 Commercial Public Services
SWAG
AXIS TELEKOM INDONESIA / STARTER PACK GOLD EDITION 		COLMANHANDOKO Jakarta INDONESIA SEVEN SUNDAY FILMS Jakarta INDONESIA
A10 Sports, Entertainment, Travel & Leisure
ESCAPING JAPANESE
FUJIQ AMUSEMENT PARK / THE GREAT ESCAPE GAME 		DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
A13 Business Equipment & Services
THE MAN WHO SAVED THE WORLD
JAPAN REGISTRY SERVICES CO., LTD. / .JP 		DENTSU Tokyo JAPAN PARADISE CAFE Tokyo JAPAN
A02 Beverages - Alcoholic & Non-Alcoholic
CARVING OF THE FOREST
SUNTORY HOLDINGS / HAKUSHU 		TOKYU AGENCY Tokyo JAPAN WONDERACTIVE Tokyo JAPAN
A09 Retail Outlets, Fast Food Outlets & Restaurants
THE SECRET
RIDE ON EXPRESS / GIN NO SARA 		DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
B03 Interactive Film
KIRINJI ITSUMO KAWAII
NIPPON COLUMBIA / MUSIC RECORD COMPANY 		HAKUHODO Tokyo JAPAN ARMZ Tokyo JAPAN
A08 Cars & Automotive Services
SUBARU XV FREE FIELD ALL IN 1 ACTION
FUJI HEAVY INDUSTRIES / SUBARU XV 		ASATSU-DK Tokyo JAPAN ADK ARTS Tokyo / CUTTING EDGE Brisbane JAPAN / AUSTRALIA
A04 Consumer Electronics
ECO TECHNOLOGY
PANASONIC / HOME APPLIANCE CONCEPT 		DENTSU Tokyo JAPAN DONT TRY THIS AT HOME PICTURES Hamburg GERMANY
B02 Other Screens
REWIND
QOROS / QOROS 		BBH CHINA Shanghai CHINA THE LOFT FILMS Shanghai / KNUCKLEHEAD London CHINA / UNITED KINGDOM
A07 Miscellaneous
FIND THE WORDS
NEAR & DEAR / NEAR & DEAR 		HS AD Seoul SOUTH KOREA ADDICT MEDIA FILMS Seoul SOUTH KOREA
B02 Other Screens
MAGNETIC WORLD
DMG::EVENTS JAPAN / AD:TECH TOKYO 2012 		HAKUHODO Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A04 Consumer Electronics
THIS FEELING IS XPERIA
SONY MOBILE COMMUNICATIONS / XPERIA 		DENTSU Tokyo JAPAN AOI PRO. Tokyo JAPAN
B03 Interactive Film
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE / AIRFORCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
Short List
A08 Cars & Automotive Services
XV HYBRID ALL WEATHER FIELD
FUJI HEAVY INDUSTRIES / SUBARU XV HYBRID 		ASATSU-DK Tokyo JAPAN ADK ARTS Tokyo / CUTTING EDGE Brisbane JAPAN / AUSTRALIA
A13 Business Equipment & Services
ROBBER
ABLE / HEADHUNTING AGENT 		LEAGAS DELANEY SHANGHAI CHINA ATTIC Shanghai CHINA
A06 Clothing, Footwear & Accessories
RAINBOW
HANKY PANTY / WOMEN'S UNDER GARMENT 		McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES FILM PABRIKA Makati City THE PHILIPPINES
A01 Food Products
WORD-OF-MOUTH
TAKAHASHI SHOTEN CO. / JAPANESE SEASONING YUZUSCO 		I&S BBDO Tokyo / BBDO J WEST Fukuoka JAPAN VIDEO STATION Q Fukuoka JAPAN
A09 Retail Outlets, Fast Food Outlets & Restaurants
CHEWING-GUM ARTIST
KYORAKU SAKAE DEVELOPMENT / SUNSHINE SAKAE 		ADK JAPAN Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
A02 Beverages - Alcoholic & Non-Alcoholic
PSYCHIC CHILD
BOMY / VEGETABLE AND FRUITS JUICE 		ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
ICE WOMAN
FUMAKILLA LIMITED / COCKROACH FREEZE 		HAKUHODO Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
A15 Corporate Image
RUN TO THE DREAM
THE YOMIURI SHIMBUN / COMPANY 		DENTSU Tokyo JAPAN TYO MONSTER Tokyo JAPAN
A03 Home Furnishing, Appliances, Maintenance & Household Products
LED 10 YEARS LIVE
TOSHIBA CORPORATION / LED CEILING LIGHT 		DENTSU Tokyo JAPAN SUN-AD COMPANY Tokyo JAPAN
Short List
A10 Sports, Entertainment, Travel & Leisure
THE PREDICTORS
JAPAN SPORT COUNCIL / TOTO SOCCER LOTTERY 		DENTSU Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
A14 Commercial Public Services
THOUGHTS OF KENJI MIYAZAWA
CENTRAL SECURITY PATROLS / CENTRAL SECURITY PATROLS CO.,LTD. 		EAST JAPAN MARKETING & COMMUNICATIONS Tokyo JAPAN TOEI COMMERCIAL FILM Tokyo JAPAN
A12 Financial Products & Services
DOG
ASAHI KASEI HOMES CORPORATION / HEBEL-MAISON 		DENTSU Tokyo JAPAN LIFT CORPORATION Tokyo JAPAN
A16 Public Service, Charity & Fund Raising
FATHER'S LIE
CCTV / BROARDCASTING STATION 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA OFF-LO-HI Hong Kong HONG KONG
Bronze Spike
A11 Publications & Media
TO BE A MOTHER.
BENESSE CORPORATION. / TAMAGO CLUB AND HIYOKO CLUB 		DENTSU Tokyo JAPAN PARAGON Tokyo JAPAN
B01 Internet Film
SAFETY FIRST, MALIBU
CHEVROLET / MALIBU 		WYLIE Seoul SOUTH KOREA AFRICA Seoul SOUTH KOREA
A16 Public Service, Charity & Fund Raising
MUM'S WAIT
CCTV / BROADCASTING STATION 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA OFF-LO-HI Hong Kong HONG KONG
A11 Publications & Media
IN A PACKED COMMUTER TRAIN
MMBI,LNC. / NOTTV 		HAKUHODO Tokyo JAPAN NIPPON MOVIE CO. Tokyo JAPAN
A12 Financial Products & Services
HUNTER DEER
BANK OF QUEENSLAND / BANKING 		BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA BIRD BOX STUDIOS London UNITED KINGDOM
B01 Internet Film
MATRYOSH-CAR
HONDA MOTOR CO. / N BOX+ 		DENTSU Tokyo JAPAN KAIBUTSU Tokyo / AOI PRO. Tokyo JAPAN
Silver Spike
A10 Sports, Entertainment, Travel & Leisure
THE ROMANCE IS BACK
VIRGIN AUSTRALIA AIRLINES / AIRLINE 		CLEMENGER BBDO SYDNEY AUSTRALIA COLLIDER Sydney AUSTRALIA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
GOLD MEDAL
AEKYUNG INDUSTRY / 2080 TOOTHPASTE 		JWT KOREA Seoul SOUTH KOREA ORANGE CLOCK Seoul SOUTH KOREA
A03 Home Furnishing, Appliances, Maintenance & Household Products
IT ALL STARTS WITH ONE SPOON.
LEBEN / "NONOJI" MAGIC SPOON AND FORK 		CREATIVE CONNECTION COMPANY Tokyo JAPAN ALBUQUERQUE FILM Tokyo JAPAN
A02 Beverages - Alcoholic & Non-Alcoholic
BOMY VEGETABLE JUICE - IMMINENT DANGER
BOMY / VEGETABLE JUICE 		ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A06 Clothing, Footwear & Accessories
SUNRISE
HANKY PANTY / WOMEN'S UNDER GARMENT 		McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES FILM PABRIKA Makati City THE PHILIPPINES
A04 Consumer Electronics
LIFE IS ELECTLIC
PANASONIC / PANASONIC 		DENTSU Tokyo JAPAN ENGINE FILM Tokyo / HORSTON Tokyo JAPAN
A01 Food Products
GIFT
PERFETTI VAN MELLE / ALPENLIEBE CHOCOLATE FILLED TOFFEE CANDY 		BBH CHINA Shanghai CHINA THE LOFT FILMS Shanghai / PRIMO Buenos Aires CHINA / ARGENTINA
A09 Retail Outlets, Fast Food Outlets & Restaurants
CHASE
HOME PRODUCT CENTER / HOMEPRO EXPO 		BBDO PROXIMITY THAILAND Bangkok THAILAND PHENOMENA Bangkok THAILAND
A14 Commercial Public Services
LIVING ROOM
TOKOBAGUS.COM / TOKOBAGUS.COM 		PANTAREI Jakarta INDONESIA FLEX FILM Jakarta INDONESIA