DUMB WAYS TO DIE

Grand Prix
ClientMETRO TRAINS
ProductMETRO TRAINS
EntrantMcCANN MELBOURNE, AUSTRALIA
Type of EntryFilm: Other Film Content
CategoryB01. Internet Film
TitleDUMB WAYS TO DIE
Product/ServiceMETRO TRAINS
Entrant Company McCANN MELBOURNE, AUSTRALIA
Advertising Agency McCANN MELBOURNE, AUSTRALIA
Production Company McCANN MELBOURNE, AUSTRALIA

Brief Explanation

Dumb Ways to Die - The message that young people needed to hear, that became a message young people wanted to hear. Dumb Ways to Die is the fourth most viral advertisement of all time and the most shared PSA in history.

Credits

Name Position
John Mescall Executive Creative Director
Pat Baron Creative Director
John Mescall Copywriter
Pat Baron Art Director
Mark Bradley/Cinnamon Darval Agency Producer
Adrian Mills Account Supervisor
Chloe Alsop Advertiser's Supervisor
Mark Bradley/Cinnamon Darval Producer
Julian Frost Director
Allan Eaton Studios Sound Design/Arrangement
Julian Frost Animation
Ollie Mcgill Music
Alec Hussain Account Manager
Adrian Mills Planner
Links
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