Product / ServiceDEBIT CARD
CategoryA12. Financial Products & Services
Entrant Company BBDO INDIA Mumbai, INDIA
Advertising Agency BBDO INDIA Mumbai, INDIA
Production Company CHROME PICTURES Mumbai, INDIA

Brief Explanation

It's a documentary style emotional story of a young man who cycles to create light for his small town where electricity keeps going off and on, so that children come out to play and are not afraid of the darkness or of going to the local school. To find the right parts to create his 'ingenious' cycle generator, he uses his Visa Debit card on the Internet. It opens his world to the joy of doing good for his town. It's a simple attempt to show how you can be anywhere in the remotest parts, but with Visa Debit and Internet you can fulfill The ad is among the first recent projects shot in Kashmir, the backdrop of some of the most memorable moments in Indian cinema and an area of the country, which has suffered exclusion from India's growth story. The location was chosen to correspond to the story, which drives the right for financial inclusion for all.


Name Position
Josy Paul Chief Creative Officer
Rajdeepak Das Executive Creative Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Vikrant Yadav Creative Director
Josy Paul/Vikrant Yadav/Gulzaar/Rajdeepak Das Copywriter
Sandeep Sawant/Rajdeepak Das/Josy Paul/Vikrant Yadav Art Director
Divyang Pandya Agency Producer
Shefali Kothari/Punit Singh/Sherwan Ahsan/Mehak Batra Account Supervisor
Prafull Sharma Producer
Amit Sharma Director
Shekher Prajapati Editor
Shantanu Moitra Sound Design/Arrangement
Shefali Kothari/Punit Singh/Sherwan Ahsan/Mehak Batra Account Manager
Ajai Jhala/Rajat Mendhi Planner
Anay Goswami Cinematographer