Title | PASSION CHANGES EVERYTHING - TANG WEI |
Brand | P&G |
Product / Service | SKII |
Category | B01. Internet Film |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency 2 | LEO BURNETT HONG KONG, HONG KONG |
Name | Position |
---|---|
Claudia Cristovao/Vicky Lam | Creative Director |
Melissa Matthews | Art Director |
Angela Shing/Rachel Fong/Kenneth Chiew | Account Supervisor |
Lucy Wong | Planner |
This first ever brand movie for SK-II is the start of a series of short films in which celebrities are asked to share their own stories of how Passion Changes Everything. In this way they embody the brand purpose and inspire young girls and women across the world. Tang Wei shares a heartwarming take on how she found out that acting had to be a part of her life – and how that relates to cycling. The movie is part of a rich digital environment that leads to a community of shared passions and future goals.