PASSION CHANGES EVERYTHING - TANG WEI

TitlePASSION CHANGES EVERYTHING - TANG WEI
ClientP&G
Product / ServiceSKII
CategoryB01. Internet Film
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising Agency 2 LEO BURNETT HONG KONG, HONG KONG

Brief Explanation

This first ever brand movie for SK-II is the start of a series of short films in which celebrities are asked to share their own stories of how Passion Changes Everything. In this way they embody the brand purpose and inspire young girls and women across the world. Tang Wei shares a heartwarming take on how she found out that acting had to be a part of her life – and how that relates to cycling. The movie is part of a rich digital environment that leads to a community of shared passions and future goals.

Credits

Name Position
Claudia Cristovao/Vicky Lam Creative Director
Melissa Matthews Art Director
Angela Shing/Rachel Fong/Kenneth Chiew Account Supervisor
Lucy Wong Planner
Links
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