ABO FILM

TitleABO FILM
ClientSOHO CHINA
Product / ServiceGALAXY SOHO
CategoryB02. Other Screens
EntrantOGILVY & MATHER SHANGHAI, CHINA
Entrant Company OGILVY & MATHER SHANGHAI, CHINA
Advertising Agency OGILVY & MATHER SHANGHAI, CHINA
Production Company POINTBLANK London, UNITED KINGDOM

Brief Explanation

Soho China is one of the country's largest real estate developers. We were asked to use the launch of their latest building, the Soho Galaxy, to raise awareness of China's growing copycat culture. To do this we introduced the world to ABO. ABO is a Chinese astronaut and the world's first monkey in space. With our help, ABO returned to earth. He landed on Beijing's most original building,the space-age looking Soho Galary. ABO was not afraid to share his views on the copycat issue, provoking the nation to talk about the growing cultural issue.

Credits

Name Position
Graham Fink Chief Creative Officer
Francis Wee/Dirk Eschenbacher Executive Creative Director
Martin Latham/Kweichee Lam/Thomas Zhu/Rocky Hao/Elaine Jin Copywriter
Fiona Chen/Stephen Zhong Art Director
Anthony Lee Agency Producer
Larry Jin Account Manager