Product / ServiceWINDOWS 8
CategoryB01. Internet Film
Entrant Company JWT BEIJING, CHINA
Advertising Agency JWT BEIJING, CHINA
Production Company JQK PRODUCTION HOUSE Beijing, CHINA

Brief Explanation

Microsoft launched Windows 8 at 2012. This is a revolutionary operating system. It has a lot of completely new ways of operations. Insight: people hated to wait for the computer to start up. They will usually do something while waiting. Windows 8 now has a very quick start up. Challenge: consumers can not feel how fast is fast until they try it. Idea: we put 3 women trying to finish make up during 10 second start up time. The unexpected humor makes consumers quickly remember the benefit. Setbacks and solution: considering the creative and deployment workload, we created a language for this video which sounds like an Asia language but not specific. Everyone can understand the story even without dialogues. It’s also a way to create topics around consumers.


Name Position
Yeo Yang/Polly Chu Chief Creative Officer
Nicky Zhang/Devin Zhao Creative Director
Popeye Li/Nicolas Tian/Bernard Chan Copywriter
Gary Wang/Christine Klemmt/Liang Zhou Art Director
Amber Yu/Tetsu Bi Agency Producer
Ruston Spurlock/Wednesday Chi/Chiara Capitanio Account Supervisor
Kate Isler/Alexandre Leite Advertiser's Supervisor
Raymond Johnsen Lucas Producer
Jinjin Zhu Director
Fay Xie/Vivienne Huang/Sabrina Zheng Account Manager
Ratan Malli Planner
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