BEACH(HAIHAI)

TitleBEACH(HAIHAI)
ClientMIKAKUTO CO., LTD.
Product / ServiceGUMIGUM
CategoryA01. Food Products
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency HAKUHODO Osaka, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

English Script: Guy: “Oh man…This is what happens just as I wore a headgear of Gumi Guum.” Woman: “Pochi! He allows you to bite him. Good for you!” Guy: “What!? Is this a pet!?” Woman: “This is Pochi.” VO: You will get addicted once you chew it. Gumi Guum. New. Woman: “I got bitten too!” Guy: “Whatever…” Brief Explanation: This edible chewing tablet is not either a gummy nor a gum. Its characteristic is its new texture and lasts long in the mouth although it is small. With a copy of “Those who chewed will be addicted” and the idea that you will be addicted once you eat, we described the situation that when you put on “Gumi Guum” headgear you will get bitten by something impossible. We describe its surrealism through the situation that he is not even surprised that he is being bitten and accepts it.

Credits

Name Position
Tomohiko Kawanishi Creative Director
Tomohiko Kawanishi/Hideaki Sakuma Copywriter
Koji Joke Producer
Daisuke Shibata Director
Mika oyama(Offline)/Tomonori Horie(Online) Editor
Hiroshi Kawagoe Sound Design/Arrangement
Omnibus Japan. Post Production
Linda Animation
Tomohiko Kawanishi/Hideaki Sakuma Planner
Kazuyoshi Koike Director Of Photography
Imagica West Editing Company