Title | BEACH(HAIHAI) |
Brand | MIKAKUTO CO., LTD. |
Product / Service | GUMIGUM |
Category | A01. Food Products |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Advertising Agency | HAKUHODO Osaka, JAPAN |
Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Position |
---|---|
Tomohiko Kawanishi | Creative Director |
Tomohiko Kawanishi/Hideaki Sakuma | Copywriter |
Koji Joke | Producer |
Daisuke Shibata | Director |
Mika oyama(Offline)/Tomonori Horie(Online) | Editor |
Hiroshi Kawagoe | Sound Design/Arrangement |
Omnibus Japan. | Post Production |
Linda | Animation |
Tomohiko Kawanishi/Hideaki Sakuma | Planner |
Kazuyoshi Koike | Director Of Photography |
Imagica West | Editing Company |
English Script: Guy: “Oh man…This is what happens just as I wore a headgear of Gumi Guum.” Woman: “Pochi! He allows you to bite him. Good for you!” Guy: “What!? Is this a pet!?” Woman: “This is Pochi.” VO: You will get addicted once you chew it. Gumi Guum. New. Woman: “I got bitten too!” Guy: “Whatever…” Brief Explanation: This edible chewing tablet is not either a gummy nor a gum. Its characteristic is its new texture and lasts long in the mouth although it is small. With a copy of “Those who chewed will be addicted” and the idea that you will be addicted once you eat, we described the situation that when you put on “Gumi Guum” headgear you will get bitten by something impossible. We describe its surrealism through the situation that he is not even surprised that he is being bitten and accepts it.