SOLDIER FOR WOMEN

TitleSOLDIER FOR WOMEN
ClientP&G INDIA
Product / ServiceGILLETTE
CategoryA15. Corporate Image
EntrantBBDO INDIA Mumbai, INDIA
Entrant Company BBDO INDIA Mumbai, INDIA
Advertising Agency BBDO INDIA Mumbai, INDIA
Production Company OLD SCHOOL FILMS Mumbai, INDIA

Brief Explanation

Gillette's 'Soldier for women' movement celebrates the values that make a man the best that he can be. Gillette's brand purpose is to help men make a difference in their world. Our 'Soldiers Wanted' TVC calls out to all the men who embrace the values of the solider by standing up for women. Our intent is to enable men to help them make a difference in the new, more aware India today. Through this movement we want to encourage and give voice to all the men who embrace the values of a soldier, including the values of courage, honor and respect for women. Gillette's intent is to raise awareness to get men to stand together to respect women. The TG for the campaign is Males in the age group of 15-45 yrs. The media mix is spread across TV , Print , Digital & Mobile.

Credits

Name Position
Josy Paul Chief Creative Officer
Rajdeepak Das Executive Creative Director
Josy Paul/Rajdeepak Das/Sandeep Sawant Creative Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Arzan Antia/Gunjan Poddar/Indrajeet Kadam Copywriter
Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Indrajeet Kadam/Hemant Shringy/Arzan Antia Art Director
Keegan D'mello Account Supervisor
Surashmi Basu/Annie Sukheswala Producer
Piyush Raghani Director
Sancharii Das Mollick Editor
Darshan Nair Sound Design/Arrangement
Bishojit Maity/Mayukh Ghosh Post Production
Amartya Rahut Music
Rima Wadhwa Account Manager
Deepti Gupta Director Of Photography
Supriya Sarin/Sanjay Chavan/Shyamal Sahoo/Miten Udeshi Other Credits