WALL CRICKET

TitleWALL CRICKET
ClientADIDAS INDIA
Product / ServiceADIDAS CRICKET GEAR
CategoryB01. Internet Film
EntrantTBWA\INDIA Mumbai, INDIA
Entrant Company TBWA\INDIA Mumbai, INDIA
Advertising Agency TBWA\INDIA Mumbai, INDIA
Production Company RED ICE PRODUCTIONS Mumbai, INDIA

Brief Explanation

In India the passion for cricket is plentiful. But in the cramped cities, cricket pitches are scarce. Kids look out for strips of land between buildings for a game of cricket. At adidas, we wondered if cricket pitches and the passion to play could meet. So we added a new feature to the streets. Cricket stumps. adidas went around and pasted the adidas Wall Cricket Poster in skinny alleys, quiet corridors, empty parking lots, lonely bus stops and every possible strip of land in the city. And overnight urban landscapes turned into cricket pitches.

Credits

Name Position
Parixit Bhattacharya Chief Creative Officer
Parixit Bhattacharya/Rishi Chanana/Rahul Ghosh Creative Director
Prashant Bhor/Rahul Ghosh/Srividya Sankaran Copywriter
Prashant Bhor Art Director
Shiv Sethuraman Account Supervisor
Tushar Goculdas Advertiser's Supervisor
Robby Grewal/Gary Grewal Producer
Robby Grewal/Siva Romero Iyer Director
Nilesh Girdhar/Rajat Editor
Dipanjan Guha/Devang Rachh Sound Design/Arrangement
Pixion Post Production
Hanif Shaikh Music
Tapan Basu Cinematographer
Hemang Chheda Other Credits
Links
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